A huge facet of any marketing strategy is lead generation, the process of attracting, or “nurturing,” people that have shown an interest in your company and have the potential to become a customer
Take into account each of your market’s strengths and weaknesses before creating targets for each campaign.
Risk management is the identification, evaluation, and prioritization of risks, followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of those risks.
The purpose of the risk analysis technique is to identify all the uncertainties that may have an impact on your initiative. Risks can come up whether or not you decide to take action in a specific direction. For instance, there could be risks associated with doing nothing.
